From Idea to Product.

I guide you to build and launch your tech projects, applying the engineering, automation, and AI that actually works.

Discover how

Every great product starts with someone who dared to build it.

After more than 15 years in this industry, I've seen ideas get stuck in notebooks while others succeed simply because someone built them.

The difference? Having the experience of someone who has built products, who has gotten stuck focusing on tools instead of building, wasted time on maintenance due to over-engineering, and who has trained others to move forward in their jobs.

I wish I had that guide when I started. Someone to tell me what really matters, how to develop to feel like you're making progress without burning out, and how to launch quickly without getting trapped in perfectionism.

I'm here to be your guide

Hi, I'm Alberto. My story began at age 11, when my father gave me an old computer with Linux and I started to study programming.

Every problem I solved, I shared on my blog. I liked teaching other people how to solve the same difficulties I encountered.

That blog grew in visitors, and people found value in my solutions and showed it in the comments. That's when I realized I enjoyed helping other people.

From curiosity to experience

Let's fast forward: I studied at university (Software Engineering and a Master's in AI in the evenings) while working: freelancing, consulting, and now leading engineering teams at a product company.

I have built systems that handle millions of users, developed scalable and simple products and architectures, and led and formed platform, operations, and data engineering teams from scratch.

I have given talks, taught at universities, and worked with non-technical people to make them autonomous in digitizing and automating their businesses.

What I've learned is that technology is just the vehicle. The real magic happens when you help someone turn their idea into reality.

Ready to stop planning and start building?

Your idea deserves to be built. And you deserve to have the guide I never had when I was starting, to be able to build it quickly and with confidence based on experience.

Join the Pirobits community of builders who receive my advice on how to turn ideas into products.