Building products with AI and purpose
If you have an idea or are developing a product, here we focus on creating and launching products that generate real business value.
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Every week I send you a post about what I learn building products as an engineer so you can apply it too.
There are no shortcuts, but a guide makes the path easier
I’m Alberto, a software engineer with 10+ years across freelancing, consulting, and product. My goal is to share what I learn so you can move fast without frustration.
I don’t promise clients, but I do guarantee method, focus, and guidance.
If you want to go far, go accompanied
Since I was young, I've enjoyed sharing what I learn day to day—both as a platform and product engineer, and as someone who loves building, learning, and improving.
My goal is to help people like you learn how to develop your own ideas and take them to production easily and as quickly as possible, with guidance across areas such as systems, AI-assisted development (vibe coding), product strategy, and idea validation.
This way, you only have to enjoy the journey.
Recent posts
Stop refactoring and start making progress
I used to spend a lot of time refactoring projects that no one used. Then I learned to launch quickly, and I've become even better at it with Vibe Coding. If this sounds familiar, I invite you to read the post.
Read moreI no longer code, now I do Vibe Coding (guiding AI agents)
A reflection on the evolution of software development: from writing code line by line to supervising AI agents, and why technical knowledge is still crucial.
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